Foodies Guild - Uber of food

Online Food Sharing Platform

Project aims to find a way to bring comfort and a sense of ‘home’ to our product users by connecting interested home cooks with our target demographic - unaccompanied travelers.

Application overview

The main purpose of our application is to connect the homemaker to food consumers. Other purpose of this application is supporting homemakers with little extra earning by continuing their routine. Also it provides a better way for users to get access to home cooked food. Based on our interviews and secondary research we think that having a mobile application will beneficial to all the parties involved in the process. Food makers will be able to post the menu and the pictures as they are making the food, whereas consumers will be able to track and book the order in real-time.

Access to home fresh cooked food
Share your food and earn
Food safety and trustworthiness
Detailed tracking of food
Watch live broadcast - directly from chefs kitchen

Problem Space and Requirements Gathering

Problem Scope and Domain

The domain space we are investigating is unaccompanied travel and living, specifically for business travelers, international students and single military service members (where single does not necessarily mean ‘unmarried’). The U.S. Navy alone has 327, 862 Active Duty personnel, many of them single (November 4, 2015, U.S. Navy). In 2012 the number of international students in the United States was 764,495 (2012, USA Today). According to the Journal of International and Intercultural Communication, international students and their dependents contributed $22.7 billion to the U.S. economy in tuition, fees and living expenses (2012, USA Today).

According to the U.S. Department of Transportation, Americans make more than 405 million long-distance business trips each year (2015, Bureau of Transportation Statistics). About half of those trips are made by individuals between the ages of 30 - 49 and they tend to be males (77%); these people shoulder about 30% of the business travel burden while only representing 15% of the American population. While there are lots of restaurants, sometimes people just crave homemade food. We believe that food is more than just sustenance; it is a shared culture and a way of relieving stress. Our project aims to find a way to bring comfort and a sense of ‘home’ to our product users by connecting interested home cooks with our target demographic - unaccompanied travelers.

Solution

System Flow
storyboard
Design Process

From the data collected by contextual interviews, we created the affinity diagram for each of the findings. Then we brainstorm hundred solutions and also built persona. The consolidated models helped us reveal profiles, roles, coordination, artifacts, influences, intents, and breakdowns in the all contexts.

storyboard
Sketches - Low Fidelity

I sketched few of the screen as low fidelity prototype. Once the paper prototypes were ready, we tested them with three homemakers and two foodies. Then we made changes to the prototype based on the feedback.


Sketch 1

Sketch 2

High-Fidelity Prototype

We created high fidelity interactive prototype screens using Sketch App. We built interactive prototype using InVision. Then performed iteration based on usability testing.

Retrospective and Lessons Learned

storyboard [1] More robust user testing and incorporate the findings into our next development iteration.
[2] Identify delivery service functionality in conjunction with the application.
[3] Develop a fully functional implementation
[4] Develop home chef protocol for safety
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